Marketing is a complicated, yet necessary game you need to be playing if you want your business to succeed. In our digital age marketing has become more competitive than ever before. But at the same time it has become more varied as well. There are more marketing channels than ever before. But some are far more popular with consumers than others.
This guide contains the 7 marketing methods that are likely to make your business popular. When we examine the idea of popularity we aren’t just looking at sales figures. In the age of social media you also need to examine how your company is perceived in the public eye. Reputation management can often be just as important as boosting sales.
TikTok Videos
TikTok is the rising star of the social media scene. It went from an obscure replacement for Vine to becoming one of the most powerful apps on the planet. Nearly everyone has heard of the app, and most young people are not only browsing it regularly but actively posting their own content on the platform.
A lot of companies have started employing a dedicated TikTok content creator to boost their popularity. Creating videos of the day-to-day office life of your company is a great way to make your brand more accessible.
Linkedin Sale Navigator
Linkedin is one of the best sites for professionals to connect with one another. Many people have found new careers on the site, and a lot of successful businesses have found new business prospects using the sales navigator feature.
The sales navigator is a marketing method that allows your company to search specifically for new customers or businesses to work with. If you look at this price breakdown for sales navigator features on Findymail.com you will see there are a huge number of perks to using this service. The biggest upside is that contacting people through Linkedin makes your company seem more professional. And this will instantly give you a big up in negotiations or sales pitches.
Instagram Stories
Not everyone is a huge fan of TikTok. Some people believe it is causing far more issues than it is solving. That is why a lot of people are sticking to more mature social media apps like Instagram. Every business should have an active Instagram page in this day and age.
But to really elevate your marketing you will want to make use of Instagram stories. These are live posts that vanish after a day, unless you put them into a highlights reel on your page. They are a great way to show your customers what things your company is working on or to highlight new product launches. Using Instagram stories will let you reach your target audience while also showing you are a modern company who understands how people prefer to engage with businesses in the digital age.
Free Samples
Everyone loves free stuff. And there is no better way to get someone to buy one of your products than letting them try before they buy. Of course not every product will be viable for a free sample promotion. But if you can hand out samples, you should.
Head to a busy town center and set up a stall for the day. Make it bright and eye-catching and let everyone know it is completely free. While they are trying the product you can give them the full sales pitch. Try to highlight what makes your product different from everything else on the market, but without being too pushy or intense. Keep it light and friendly. This marketing method is guaranteed to make your business more popular with the general public.
Independent Review
A lot of people have realized that most modern marketing is biased. Which is why they are turning to companies like Which or various regulatory Watchdogs to find out which companies are worth their money.
If you know you have a worthwhile product that is better than your competitors then you should consider contacting one of these companies for an independent review. You will have to provide them with a sample of your product for them to put through its paces. But if your product holds up it will do wonders for your company’s reputation.
Make Them Laugh
People love to laugh. The moment you can make someone laugh you have their attention. And once you have their attention you can make a sale. So when you are creating your content for TikTok, Instagram, YouTube, or whatever marketing channel you are planning on using, try to make it funny.
You want to avoid being too cheesy with it. Get creative and maybe a tiny bit self-deprecating. This kind of humor is very popular at the moment, particularly amongst the younger generations.
Special Offers
One of the most effective marketing methods out there is special offers. This could be anything from giving your customers a discount to running a buy one get one free offer. People love a bargain and this is guaranteed to boost your popularity. It is also a great way to create returning customers. People are more likely to dive into your product while it is on sale. But once they have tried it once they are more likely to buy it again.
